1. Purpose and scope
This Content Review Policy outlines the guidelines for reviewing, moderating, and managing content shared on Flipsnack, to ensure compliance with our community standards, copyright laws, data protection regulations, and applicable content moderation regulations, including the EU Digital Services Act (DSA), the UK Online Safety Act (OSA), and the General Data Protection Regulation (GDPR). At Flipsnack we are committed to maintaining a platform that fosters creativity, professionalism, and respect. This policy protects both content creators and users while promoting a responsible online environment.
By adhering to this policy, Flipsnack seeks not just to enforce quality control, but to promote a culture of authenticity, ensuring that every shared piece serves its rightful purpose in an environment built on credibility and respect.
This policy applies to all User Contributed Content and User Created Art, as defined in Flipsnack's Terms of Service, published or shared through the Service. It should be read together with Flipsnack's Terms of Service, Acceptable Use Policy, DMCA Policy, and Privacy Policy, which govern related aspects of platform use and are incorporated here by reference. This policy forms part of the terms and conditions that govern the use of Flipsnack and applies to every user of the Service. Where this policy grants users rights or safeguards required by the EU Digital Services Act or the UK Online Safety Act, including the right to receive a statement of reasons, to appeal a moderation decision and to refer a dispute to an out of court dispute settlement body, this policy prevails over any conflicting provision of the Terms of Service.
2. Eligibility and account requirements
Use of Flipsnack, including the ability to publish content, requires users to be at least 13 years old, consistent with Flipsnack's Terms of Service. Users between 13 and the age of majority in their jurisdiction must have a legal guardian review and agree to the Terms of Service on their behalf. Flipsnack for Education permits supervised use by students under 13 where a school has obtained the required parental consent. Flipsnack for Education is compliant with the Student Online Personal Information Protection Act (SOPIPA), the Family Educational Rights and Privacy Act (FERPA), and New York Education Law Section 2-D, as set out in Flipsnack's Privacy Policy. Flipsnack does not use age verification or age estimation. By creating an account, users accept the Terms of Service, which require them to be at least 13 years old, together with the child safety measures described in Section 6.
Where Flipsnack becomes aware that an account belongs to a user under the applicable minimum age without valid consent, the associated personal data will be deleted and the account terminated, in accordance with the Privacy Policy.
3. Sharing principles
3.1 Community standards
All content must align with Flipsnack's community standards, ensuring a safe, respectful, and high quality platform. Misleading, harmful, or inappropriate content is strictly prohibited and may be removed, restricted, or demoted in visibility.
3.2 Copyright and intellectual property
Flipsnack respects intellectual property rights and requires users to upload only content they own or have permission to use. Flipbooks containing plagiarized or unauthorized materials may be removed. Users must ensure their content does not infringe on third party copyrights, trademarks, or other legal protections.
Copyright complaints are handled under Flipsnack's dedicated DMCA Policy, which sets out the notice, counter notice, and repeat infringer process. In summary, a rights holder submits a notice to Flipsnack's designated Copyright Agent; upon a valid notice, the material is removed and the uploader is notified; the uploader may submit a counter notice, which is forwarded to the complainant; absent a court order within 10 business days, the content may be restored. Accounts that receive multiple valid copyright complaints may lose the ability to publish new content or be disabled entirely.
3.3 Data protection regulations
User data and privacy are a priority on Flipsnack. Content shared on the platform must respect data protection laws such as the GDPR and other applicable privacy regulations. Users should not upload content that exposes personal, confidential, or sensitive information without proper authorization.
3.4 Ethical content
Users must share accurate and transparent content, avoiding spam, phishing, false advertising, or deceptive practices. Ethical content sharing ensures a trustworthy and responsible platform.
3.5 AI generated content
Flipsnack has committed to the EU Code of Practice on Transparency of AI Generated Content, supporting compliance with Article 50 of Regulation (EU) 2024/1689, the AI Act. Where a flipbook is identified as containing AI generated or manipulated content in scope of Article 50, it must be labelled or disclosed as such. Undisclosed AI generated content that is misleading as to its origin, or that is used to deceive, for example synthetic media presented as authentic, is treated as a content review violation under this policy and may be removed pending disclosure.
4. Prohibited content
Content that undermines these values, whether through plagiarism, deceptive practices, or malicious intent, diminishes the authenticity of the platform and undermines the basis of meaningful interaction. Prohibited content includes, without limitation:
- Spam, impersonation, or content that falsely implies sponsorship or endorsement
- Pornographic or sexually explicit adult content, including intimate or sexual images of any person, whether or not that person has consented
- Content that harms or sexualizes children, or facilitates child exploitation, including child sexual abuse material and grooming
- AI manipulation of real people's images: using AI to alter, animate, or generate a photo, video, or likeness of a real, identifiable person to be sexually explicit, deceptive, defamatory, or harassing, or to falsely depict them saying or doing something, whether created with Flipsnack's AI tools or uploaded already AI manipulated, without that person's consent
- Hate speech, harassment, bullying, or threats of violence
- Terrorist or violent extremist content, including content that promotes or supports proscribed organisations
- Content that promotes or facilitates illegal activity, including the sale or supply of illegal drugs, weapons or other prohibited goods, human trafficking, sexual exploitation, and money laundering
- Graphic violence
- Content depicting or promoting cruelty to animals
- Content that promotes or assists suicide, self harm, or eating disorders
- Content that encourages dangerous stunts or challenges, or the misuse of harmful substances
- Phishing, malware, scams, or other fraudulent schemes
- Unauthorized copyrighted or trademarked material
- Undisclosed AI generated or manipulated content presented as authentic, see Section 3.5
This list covers the kinds of illegal and harmful content identified by Ofcom under the UK Online Safety Act, as well as illegal content under the EU Digital Services Act. Content that does not fit a listed category can still be reported under "Other" on the Report Abuse form or by email.
5. Content review process
To uphold these standards, Flipsnack employs a content review process that combines automated detection and human moderation. Automated, AI based detection tools scan flipbooks at publication and flag content that may fall into any of the categories listed in Section 4. These tools only flag content. They do not remove content, restrict its visibility or suspend accounts. Every flagged flipbook is reviewed by a member of Flipsnack's Compliance team, who decides whether action is needed, so no moderation decision is taken solely by automated means. We encourage our community to play an active role by reporting content that appears to breach our guidelines, reinforcing a collective commitment to maintaining quality and integrity. Flipsnack applies this policy in a diligent, objective and proportionate manner, with due regard to the rights and legitimate interests of everyone involved, including freedom of expression and privacy.
Reports submitted through abuse@flipsnack.com or the Report Abuse form are acknowledged on receipt and typically evaluated within 48 hours by a member of Flipsnack's Compliance team. Where a report concerns content that may breach this policy, Flipsnack usually notifies the uploader by email and gives them 48 hours to respond or correct the content before it is removed. Content that is manifestly illegal or dangerous, such as child sexual abuse material, is removed immediately without prior notice. Following review, Flipsnack either takes action, such as removal, restriction, or account suspension, or declines the report, and informs the reporter of its decision, the reasons for it and the possibility to appeal.
6. Child safety provisions
Flipsnack is committed to protecting minors from harmful or inappropriate content. Any content identified as harmful to children will be immediately removed. We actively work to prevent child exploitation, grooming, or exposure to inappropriate materials. Any content featuring or targeting children must comply with all applicable laws and safety guidelines. Flipsnack protects children by letting the publisher choose whether each flipbook is public, unlisted or private, by not offering direct messaging, comments, follower networks or recommendation features, by prohibiting the content listed in Section 4, including pornography and content that promotes suicide, self harm or eating disorders, and by reviewing all flagged and reported content. As described in Section 2, Flipsnack relies on users accepting the minimum age in the Terms of Service and does not use age verification technology.
Where content is identified as child sexual abuse material, CSAM, Flipsnack removes it immediately and permanently disables the associated account. Confirmed cases are reported to the National Center for Missing and Exploited Children (NCMEC).
7. Notice and action, statement of reasons, and appeals (DSA / OSA alignment)
In line with Article 16 of the EU Digital Services Act, any person or entity may notify Flipsnack of specific content they consider to be illegal or non compliant with this policy, using the Report Abuse form or by emailing abuse@flipsnack.com. Notices should include the abuse category and an explanation of why the content is considered illegal or non compliant; the exact URL of the publication; the name and email address of the person submitting the notice, except for notices concerning child sexual abuse material; and a statement confirming that the information in the notice is accurate and complete to the best of the notifier's knowledge and is submitted in good faith. Supporting context or screenshots may be added where relevant. Flipsnack confirms receipt of each notice, reviews it without the use of automated decision making, and informs the notifier of its decision without undue delay.
Where Flipsnack removes, restricts, or demotes content, or suspends or terminates an account, as a result of a review, it provides the affected user with a clear statement of reasons, consistent with Article 17 of the DSA, including the grounds for the decision and the redress options available. In line with Article 17(2) of the DSA, a statement of reasons is not provided for deceptive high volume commercial content, such as content distributed through bots, fake accounts or mass registered accounts.
Users whose content or account is affected by a moderation decision, and people whose notice was declined, may appeal free of charge within six months of the decision by contacting legal@flipsnack.com to request a formal review through Flipsnack's internal complaint handling process. Appeals are reviewed by Flipsnack's Legal team, are not decided solely by automated means, and receive a reasoned decision without undue delay and in any case within 14 days. Where an appeal shows that the original decision was unfounded, Flipsnack reverses the decision and restores the content or account without undue delay. Users in the UK may also use this process to complain about Flipsnack's compliance with its duties under the UK Online Safety Act. If the outcome of that review is still contested, users based in the EU may be entitled to refer the dispute to an out of court dispute settlement body, consistent with Article 21 of the DSA, without prejudice to their right to pursue judicial redress. A list of certified out of court dispute settlement bodies is published by the European Commission at https://digital-strategy.ec.europa.eu/en/policies/dsa-out-court-dispute-settlement.
This policy, and the reporting and appeal mechanisms it describes, are designed to satisfy Flipsnack's obligations as a provider of hosting services and an online platform under the EU Digital Services Act and the UK Online Safety Act.
Notices submitted by trusted flaggers designated under Article 22 of the DSA, within their designated area of expertise, are given priority and are processed and decided upon without undue delay.
Where Flipsnack becomes aware of information giving rise to a suspicion that a criminal offence involving a threat to the life or safety of a person has taken place, is taking place or is likely to take place, it promptly informs the law enforcement or judicial authorities of the Member State or Member States concerned, or Europol, and provides all relevant information available, in line with Article 18 of the DSA.
8. Data handling and protection
During content moderation, Flipsnack ensures that user data is processed securely and in compliance with GDPR and other applicable privacy regulations. Personal data submitted in reports, such as reporter contact details, screenshots, or descriptions, is processed on the basis of Flipsnack's legitimate interest in maintaining a safe platform and enforcing this policy and the Terms of Service.
Moderation records, including reports, decisions, and related correspondence, are retained for as long as necessary to resolve the matter, support any appeal or legal proceeding, and meet regulatory record keeping obligations, and are deleted or anonymized thereafter in line with Flipsnack's data retention practices, unless the law requires them to be kept longer, for example where content and related data must be preserved after a report to NCMEC. Data subjects may exercise their access, rectification, erasure, and portability rights by contacting privacy@flipsnack.com or dpo@flipsnack.com, as described in Flipsnack's Privacy Policy.
9. Consequences of non compliance
If content does not comply with the principles set out in this policy, Flipsnack reserves the right to classify the flipbook as spam or, if applicable, report it as phishing, to protect the security of our platform and users. Content identified as spam or phishing will be removed. Content found to be in violation of copyright laws will be blocked and will not be published, subject to the DMCA process described in Section 3.2.
If Flipsnack repeatedly detects the same type of non compliant content from a user, it may take stricter action, including marking the account as spam or restricting its ability to publish on the platform. These measures are in place to maintain a safe, high quality environment and to protect users from misleading, harmful, or unlawful content. In line with Article 23 of the DSA, Flipsnack suspends, for a reasonable period and after a prior warning, accounts that frequently publish manifestly illegal content, and may suspend, after a prior warning, the processing of notices and appeals from people who frequently submit manifestly unfounded ones. These decisions are taken case by case, considering the number and severity of the incidents and the intent of the user, and are proportionate to the breach. Examples of misuse include repeatedly publishing phishing pages or pornographic content after earlier removals, and repeatedly submitting notices or appeals that are clearly unfounded, such as reporting a competitor's lawful content to have it removed. Accounts operated by or on behalf of proscribed terrorist organisations are removed.
10. Reporting non compliant content
Any content that appears to violate the principles of this policy can be reported by contacting Flipsnack's Compliance team at abuse@flipsnack.com, or using the official Report Abuse page at legal.flipsnack.com/report-abuse. Copyright specific complaints should instead be directed to Flipsnack's designated Copyright Agent under the DMCA Policy. Appeals of a moderation decision should be directed to legal@flipsnack.com so they can be reviewed by Flipsnack's Legal team. Appeals sent to Flipsnack's support team are forwarded to the Legal team.
We appreciate your cooperation in helping us maintain a safe, ethical, and high quality platform.
11. Transparency reporting
Flipsnack publishes a transparency report at least once a year, using the template required by the European Commission, detailing the volume and nature of content moderation actions taken under this policy, consistent with its transparency obligations under the EU Digital Services Act. Every six months, Flipsnack also publishes the average number of monthly active recipients of the service in the European Union.
12. Points of contact and legal representative
Authorities of EU Member States, the European Commission, the European Board for Digital Services and Ofcom can contact Flipsnack at abuse@flipsnack.com, which is Flipsnack’s single point of contact under Articles 11 and 12 of the DSA. Users can also contact Flipsnack about content moderation at abuse@flipsnack.com. Appeals against moderation decisions are submitted to legal@flipsnack.com, as described in Section 7. Communications can be made in English and Romanian.
Flipsnack, Inc. is established in the United States. Its legal representative in the European Union is SC SMARTWARE SRL, with registered address at Saldabagiu de Munte, str. Petofi Sandor, nr. 345, Comuna Paleu, jud. Bihor, 417167, Romania, who can be contacted at dpo@flipsnack.com. Its representative in the United Kingdom is Flipsnack UK Limited, with registered address at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom, who can be contacted at uk.dpo@flipsnack.com.
13. Changes to this policy
Flipsnack may update this policy to reflect changes to the Service or to applicable law. Users are informed of significant changes before they take effect, by email or by a notice on the Service.
14. Governing law
This policy is governed by, and moderation decisions under it are made in accordance with, the laws applicable to Flipsnack, Inc. under the Terms of Service, without prejudice to any mandatory local law protections available to users in the EEA, UK, or elsewhere, including rights under the GDPR, DSA, and OSA.